CRM Email Marketing Executive – Marketing Automation, Data, Audience Segmentation, Customer Engagement, Dynamics365 – Permanent, Hybrid
Location: London, UK (SW6)
Salary: up to £42,000 base + 10% bonus
We’re partnering with a dynamic, forward-thinking digital media and events organisation who are redefining how they connect with their global audience. As part of their growth, they are seeking a talented Email and CRM Marketing Executive to lead customer engagement through strategic lifecycle marketing and CRM-driven campaigns.
This is an exciting opportunity to join a team at the heart of digital transformation where data, creativity, and marketing automation meet to drive results.
The Role
You will take ownership of email marketing and CRM activity across a range of audience touchpoints. Using Dynamics 365, you’ll work to deliver impactful campaigns and journeys designed to engage, convert, and retain.
Key Responsibilities
• Plan, build, and execute engaging email campaigns.
• Design and optimise automated journeys (e.g. welcome, re-engagement, post-purchase).
• Manage email content from copy to layout, QA, and deployment.
• Lead A/B testing to continuously improve subject lines, design, and CTAs.
• Analyse and report on campaign performance metrics (open rates, CTRs, conversions).
• Support segmentation and targeting strategies through CRM insights.
• Ensure data quality, compliance, and GDPR best practices.
• Collaborate cross-functionally with internal teams and external partners.
Key Skills
• Strong experience in email and CRM marketing, ideally within digital or B2B environments.
• Hands-on experience with Dynamics 365 or similar platforms (i.e., HubSpot, Salesforce etc)
• Excellent copywriting and content creation skills.
• Proven ability to develop lifecycle campaigns and automated journeys.
• Confident in using data and testing to inform marketing decisions.
• Organised, proactive, and comfortable managing multiple campaigns.
• Confident working autonomously and taking ownership of email channels.
This is a great opportunity to join a digitally innovative organisation, playing a pivotal role in shaping the future of audience engagement.
